You will then be transforming your website into the feel of a retail store, with salesmen that offer their help to customers. This can be done easily by the customer recording his or her testimonial with a tape recorder.
Your customers will appreciate this extra feature and will also be able to learn about the products through listening instead of just seeing a product on a page.
However, just because hoards of people have passed through your gates does not mean your site is successful.
You the expert can answer the questions of the visitors and hopefully your answer to people's problems generates more and more traffic to your site, as you become known as a place to come for advice. You will be providing your customers with a nice setting for shopping, a salesperson that can aid them with their purchase and a technician that guide them through the installation process.
There are many places on the Internet that will publish press releases for free. Use familiar navigation tools such as hyperlinks, buttons, or pull-down menus.
Media outlets like radio stations, TV stations, and newspapers get a TON of press releases.
Now, you not only have a salesperson explaining the product, but you also have a technician showing how to use the product.
An alternative and possibly easier way of doing this is to have your customer leave a voicemail or answer phone message and then upload this to your website as an audio file. You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. This way you can scan in the signature so that it looks like a genuine testimonial.
Give something away for free and hold a contest that allows viewers to enter daily!
Prospects can also use the forums as a gauge of product popularity and level of active support. Having one is SemiSticky, but having one that people can submit their own photos is Sticky!
As a merchant, you have several options available when it comes to becoming part of the credit card acceptance and processing chain.
Local Newspaper: Many local papers have a section to introduce your business to the area. Most go straight from the mail bag to the trash. Make sure you have good information the media audience wants, otherwise you don't stand a chance of getting coverage. This allows you to tell a little about your business and maybe announce a special your company is having.
Even small developments can be of big interest to others in your line of work.
It's the best PR deal on the Net.
This of course will serve as sufficient proof to show that this is a genuine testimonial from a happy customer.
Keep your web site pages light in content.
Often local papers will also run these releases.
Send people there at every opportunity, work on your search engine position, and soon you'll be sowing the seeds of a well-tended business. They will also handle tracking and paying your affiliates automatically. There is no monthly fee.
Within seconds you will have a list of website reviews, blog postings, and forum comments. Make your site visually appealing and easy to read. Once again, this is another way to make your testimonials more believable so that visitors will start to trust you more; a crucial part of achieving online success. You the expert can answer the questions of the visitors and hopefully your answer to people's problems generates more and more traffic to your site, as you become known as a place to come for advice.
Their main goal often is to attract customers locally or from nearby towns and cities, so some additional strategy is useful in promoting their site.
For many, the products or services we sell are not commodity items and so return business is less certain due to the infrequency of the purchase. Give something away for free and hold a contest that allows viewers to enter daily!
This may mean text, pictures or even a seasonal redesign or makeover. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.
Displaying the web site's address on the page along with your organization's contact information will help them find their way back to you.