On Wednesday 11 March 2009 15.44, Sascha Wilms wrote:
Hi Ian, hi guys,
we actually enforce rules regarding bulk emails through the Certified Senders Alliance. Enforcement can naturally be applied only to those senders participating in the CSA - however, in Germany our service has become the de facto industry standard for email marketers, and the amount of emails sent by certified senders is huge. Thus, we have gained a very good leverage over this industry.
we at eco maintain a general complaints hotline, and I can't remember having seen any complaint by users or ISPs about a missing opt-out link only. Complaints are about UCEs, and not missing opt-out possibilities. So I guess we are pretty much the only body dealing with the enforcement of those rules like opt-out links, and we have effective sanctions for not sticking to the rules (and opt-out is definitely one of those rules!).
Actually, our set of rules goes beyond the stipulations made by the EU directive. And we keep on tightening the rules: SPF has now become mandatory for senders (ISPs are left with the choice whether to use this info); DKIM and double-opt-in, for example, are now recommended criteria and will be turned into mandatory criteria with the next revision of the admission criteria.
We consider this industry standard approach more efficient than any legislative approach.
Rgds Sascha
If germany is so good at stopping spam, how come that providers like schlund is still out-of-jail ? ( i have more examples of spam originating in germany) -- Peter Håkanson There's never money to do it right, but always money to do it again ... and again ... and again ... and again. ( Det är billigare att göra rätt. Det är dyrt att laga fel. )