Gennady, are you trying to say that Google doensn't know the best marketing techniques?
If you refer to this page http://code.google.com/speed/public-dns/ it appears that Google's service is free. Not much marketing is needed to offer a free service.
P.S: Google has chosen for their DNS-service an easy to remember 8.8.8.8 address ;-)
Wrong! Google did not *CHOOSE* that address. Instead they negotiated with Level 3 Communications who had been allocated that address range by ARIN. I suggest that you do the same. Find a memorable address that has already been allocated and negotiate with the company to use it for your DNS service. In fact, I suggest that you investigate 8.9.9.9 and 8.9.10.11 because I know for a fact that the company who has been allocated those addresses, is willing to consider a deal. I don't think that RIPE should change its policy to accomodate this type of request, and I don't think that RIPE should accept requests for specific non-allocated addresses. --Michael Dillon